4 More Tips To Promoting Your Music When You're A Nobody
You’re an independent artist with no budget. Perhaps you have a budget but would like to learn how to do some things on your own. Hopefully you read my first blog on music promotion. If not, check it out first then come back. Here are 4 more tips to promoting your music when you’re a nobody.
Writing a press release is a great way to promote your music. But there are some things you should probably consider. You can write a press release anytime you would like to notify the media about something that is happening. But be careful.
Make sure you use press releases sparingly. The purpose of a press release is to publicize something that is newsworthy. For an artist, that could be a new album, label signing or an upcoming show.
If you’re relatively unknown and you’ve landed a collaboration with a major artist, that is definitely press release worthy. Behind the scenes footage of you in the studio can be shared in a simple social media post. Save the press release for something big.
Make sure you include relevant details in your press release. For example, if you are writing a press release to bring publicity to an upcoming tour, you will want to include the start dates of the tour, some of the main cities visited, any tour mates, and any major sponsors or bands. Keep it simple, but make sure to include important details.
And don’t focus on branding. This might be counter-intuitive, but a press release is a professional document. Your goal here is not to sell the public on your music, but to educate the public about the things that are happening around them. Don’t get carried away with different fonts colors, and images either. Less is more.
If you don’t know how to write a press release, you can hire someone. If you’re a DIYer, check out this article for more detailed instructions. They also have a team of professionals that you can hire to write one for you.
Millions of music lovers use apps like Spotify to discover new artists. Spotify isn’t the only platform available, but for the sake of this article, I’ll use them as an example.
It’s not enough to create an account and upload your music. Unless you already have millions of followers, that method won’t get you more exposure. Likewise, if your main goal is to get paid for plays you will miss the opportunity to grow your fan base.
Getting on a Spotify top playlist requires a lot of hard work. You will literally have to start at the bottom and work your way up. Fortunately, there’s a clear path.
If you haven’t already, sign up for a Spotify For Artists Account. Get some activity going by directing fans to your account. You should also share your links to your Spotify page on social media .
Create your own playlists to promote your music. You may want to curate a few different playlists based on mood or activity. Make sure to include bands or artists that you like. And don’t go overboard with plugging your own songs. You want the playlist to feel authentic.
You can even submit your songs directly to Spotify playlists. But there’s a catch. The track must be unreleased, and you have to submit it at least 7 days prior to the scheduled release date. This is why sharing your playlists with friends and on social media is important. If you want your music to get a spot on Spotify’s top playlist, you have to already have a considerable amount of plays.
Spotify not only tracks the number of plays a song gets; they also track whether or not the song was played to the end. Your music won’t get added to their playlist if they don’t think people want to hear it.
And finally, you have to submit information and data along with the song. Information like genre, mood, instrumentation, and cover/original should be included. Spotify will use this information with the data they already have compiled on you and your music to potentially find a place for it on playlists.
This tip is fairly simple. Remix songs made by popular artists. If you make a non-commercial project like a mix tape, you don’t have to clear the music. In essence, you will be giving it away for free. But the advantages far outweigh any concerns you may have.
In the hip hop genre, the beat and production quality can make or break a song. But if you remix a song that’s already a hit, the music will grab the attention of listeners who don’t know you. If you make an entire mix tape using popular music you can submit the project to sites like Datpiff. And again, since a mix tape is not considered a commercial release, you don’t have to worry about clearing samples.
This is especially effective if your target audience belongs to the 18-25 demographic. They may be more likely to listen to your entire project if you rap or sing over one of their favorite artist’s beats. Just bring your A game with the lyrics. And make sure your flow is totally different from the original.
The beauty of Datpiff is that anyone can upload a mix tape. All you have to do is fill out an application. Then you can share the link to your mix tape on your social media platforms to get some downloads.
If you’re not registered with Datpiff you can’t download music unless it’s sponsored. If you are registered, there’s a monthly limit of 5 downloads. You can remove those restrictions by making your mix tape a sponsored project. That way more people have access to your music.
Aside from the removal of restrictions, it also allows your mix tape to be on the front page for a few minutes-at least until new mix tapes push it off. The sponsored mix tape feature costs about $50.
If you have a few bucks to spend, you can pay around $1000 to have your mix tape featured on the front page of the site. I don’t necessarily recommend that, but it is an option if you have a decent budget for promotion.
Social Media Engagement
I touched on this on my last music promotion blog. Social media engagement is an effective way to promote your music. But it has to be done the right way. Merely posting pics of yourself or links to your music won’t render the response you’re looking for.
Social media engagement is a vital part of any social media marketing strategy. Simply posting content yields low reach and referral traffic. In other words, posts with more thoughtful interaction will get more reach.
Having an authentic voice on social media is important but not as easy as it sounds. It’s important because it humanizes your brand – whether that’s a company big or small, or a personal brand – and encourages people to respond and talk about you positively.
If finding your voice is something you struggle with, here’s a 4 part formula suggested by Stephanie Schwab, writing for Social Media Explorer. I’m no musician, but as a music blogger, I found the article to be extremely helpful. A lot of what she says is common sense, but it takes practice applying her principles.
Nowadays artists don’t have the luxury of focusing solely on their art. They need to at least have basic knowledge of the business in order to achieve and maintain any level of success. This is why I wrote this article. None of these tips to promoting your music are revolutionary. But if applied correctly, they work.
Please comment below with your recommendations for other artist “problems” I can write about in my next blog.