5 Tips To Promoting Your Music When You’re a Nobody
You’re talented and creative. Your music deserves to be heard by a much broader audience. But no one knows who you are ! Here are 5 tips to promoting your music when you’re a nobody.
Working in the creative realm with another artist is dope when the chemistry is right. But it can also be the bridge to forming long lasting business relationships. If longevity is important, these relationships are valuable.
And that’s only the beginning. By working with other artists, you are now introduced to their fan base. If they like what they hear, they become your fans also. Cross promotion is key to promoting your music.
But collaboration doesn’t end with the music. Collaborative marketing is also an effective cross promotion strategy. Align yourself with artists who have similar genres and are close in proximity to you. Agree to promote each other’s music.
And if you live in an area where your colleagues are haters, don’t sweat it. Support the music you like whether or not the artists support you in return. It will come back ten fold. Trust me.
Promoting your music shouldn’t be confined to social media. I don’t care if you only have one song. You must perform! Your success at building a local fan base will rely heavily on your visibility.
Fans want to know that you are real. And they want to feel like they know you. Make them feel like they are part of your movement. But don’t stop there.
Make sure you have fliers or business cards to hand out at the venue. The fliers are also important promotional tools. Your fans should know how to get in contact with you. If you have a website, the information should be on the flier.
But what if no one is calling you to perform? Don’t wait on invitations. Stay up to date on events in your city. If you discover an upcoming event contact the promoter.
Tell them you’re interested and explain to them how your music will fit in with the event they’re hosting. Send them some of your music, and follow up with them.
3. YouTube Marketing
You’re playing yourself if you’re not using YouTube. Performers and musicians cant afford to be camera shy. And YouTube has become one of the most popular platforms on social media.
What are your strengths? Share your knowledge with the world via YouTube videos. Share your music too. But if you want to build a considerable following, you have to provide something of value.
That doesn’t mean that your music is wack. But you have to make yourself stand out. There are thousands maybe even millions of people on various social media platforms trying to promote their music.
Make people like YOU, then they will listen to your music. They will like you if you provide something of value. It doesn’t really matter what it is.
That “something of value” could be a how to video or tutorial. Or it could be clips of you “behind the scenes” at a show or in the studio. People pay good money to learn how to do things. And everyone likes “behind the scenes” footage.
By providing that service on a platform like YouTube, your followers will increase exponentially. Then when you have something to sell, those followers will support you.
The other great thing about YouTube is they actually pay for content. If your channel has enough subscribers, you can actually earn nice commissions on your views. You can even get sponsors to pay for your reviews on their products.
I’ve seen people who earn good money from making YouTube videos. But you have to be consistent. If you decide to use YouTube, commit to a schedule for filming and uploading videos and stick to it.
Click here for details on how this woman earned over $1000 a month. She’s not an MC or musician, but her process can be applied to anyone.
And remember, if you provide information that solves a problem the people will come. Imagine how much promotion you could actually pay for if you had $1000 monthly income to work with.
And this leads to the next tip:
4. Give Away Something For Free
Two mistakes I see people make all the time are selling too much, and selling too soon. If you met someone at a cocktail party would you immediately pitch your new album? The same applies to promoting your music.
No one knows who you are yet. And frankly, no one cares. You have to build credibility before you sell anything. And if you try too soon, no one will buy it.
Pre-selling is the the key to promoting your music when you’re a nobody. When I see independent artists make multiple posts advertising their new music it makes me cringe.
If I don’t know them personally I immediately block them. There’s nothing worse than a bunch of spammy Twitter or Facebook posts on your feed.
Do you realize how many rappers are out there trying to get on? Repeatedly posting “Buy my new single” won’t make me buy your new single. But it will get you blocked or unfriended.
Offer a free music download to new followers. Or take all of the material from a few of your YouTube videos and write an ebook. Offer it for free for a limited time. Who isn’t intrigued by limited time offers?
Once your followers have been with you for awhile and taken advantage of some of your free or limited offers, they will be warm enough for you to make that sales pitch. By then they will want to support you by buying your new single or whatever else you have to offer.
If they really like you, they will promote your music by sharing it on their social media platforms. But it starts with providing something for free.
5. Mailing Lists
With these services, you can create marketing campaigns and maintain a list of your followers. The list will come in handy if you need to promote an upcoming event or album release. You can generate one message and instantly send it to everyone on your mailing list.
What makes it a valuable promotion tool is the fact that the people on your mailing list actually WANT to hear from you. They wouldn’t have provided their email addresses otherwise, right? But just to make sure, you can set it up so new subscribers are required to double opt in.
Taking that extra precaution will help ensure that no one was “accidentally” added to your mailing list. You don’t want to be accused of sending spam to people’s inboxes. That’s worse than spammy posts on Twitter and Facebook.
Promoting your music is not hard. But it requires thought and a bit of strategic planning. Most importantly it may require a shift in mindset. Promote YOURSELF, and the people who are drawn to you will seek out your music.